Lyon Waugh Auto Group

Business Size: 400+; 6 locations
Industry: Automotive
Products: ShoreTel
Customer Since: 1996

ShoreTel Unified Communications help Lyon-Waugh Auto Group save money, simplify management, while fostering their customer first attitude.

Key Challenges:

• Replace existing Nortel TDM infrastructure
• Cut costs on inter-dealership phone calls
• Connect 5 dealerships seamlessly leveraging newest technologies including VoIP
• Ease administration, allowing small IT Staff to take care of all voice changes
• Keep it easy for the employees

Benefits:

• High dollar savings for moves, adds, changes, & calling between sites
• Redundancy within the voice network
• Single unified platform for all employees to transfer and make calls
• Leverage existing WAN network to use for Voice Traffic between all sites
• Leverage existing PRI T1’s while implementing newer VoIP Carrier Service to substantially reduce recurring expenses.

Lyon Waugh Auto Group consists of 6 distinct locations spanning Peabody, MA to Nashua, NH.  These include:

• LandRover of Peabody
• BMW of Peabody
• MINI of Peabody
• Porsche of Nashua
• Acura of Peabody
• Audi of Nashua

BMW was the flagship dealership and the original of the group, opening in 1994 and became the most exclusive dealership in North America.

After 10+ years of having the dealerships function independently from a "voice" perspective using Nortel platforms supported by Boston Wireless, we were brought back to the table to discuss the viability and benefits of linking all the dealerships using newer technology.  ShoreTel was presented as the "best-in-class" solution for this upgrade to a VoIP platform.

The potential benefits were numerous.  This had the potential to simplify management, allowing the IT Staff to add users, mailboxes, change greetings, and move people between dealerships, on there own – presenting a significant cost savings over time.  This also presented multiple options for failovers in all types of scenarios, guaranteeing they would not miss customer calls or have to deal with significant downtime in case of an outage at a single site.  The ShoreTel platform also allowed them to use the key features they enjoyed with Nortel, while leveraging newer functions such as Person Call Manager, for those employees it would benefit.

Boston Wireless was able to leverage our intimate knowledge of their Nortel infrastructure to customize training and programming, making the conversions to the ShoreTel System seamless to the users.  Dedicated Project Management worked diligently with the IT Staff to develop rollout plans, pretest equipment, and deploy training prior to the conversion.